Channel & Revenue
Amazon margin (18%) vs DTC (62%), wholesale pricing, subscription LTV
Active Decisions
4
Pending Review
1
Avg Confidence
84%
Critical / High
2
Decision Queue
4 decisions| ID | Entity | Escalation | Action | |||
|---|---|---|---|---|---|---|
DEC-CR001 | Amazon Channel Margin Erosion — PerfectAmino Cap Amazon ad spend at 15% of channel revenue. FBA fees + advertising pushing PerfectAmino margin to 18% vs 62% DTC. | HIGH | 91% | escalated | OVERDUE | |
DEC-CR002 | Sprouts Endcap Promo — PerfectAmino 20% Off Accept 20% off PerfectAmino for 6-week endcap placement across 420 Sprouts stores. Below wholesale margin floor. | HIGH | 74% | escalated | OVERDUE | |
DEC-CR003 | Restore Hyper Wellness — Volume Discount 35% Restore Hyper Wellness (180+ locations) requesting 35% wholesale discount on PerfectAmino and Omega-3. Standard is 25%. | MEDIUM | 83% | pending | OVERDUE | |
DEC-CR004 | Subscription Auto-Ship Discount — 15% vs 10% Increase auto-ship discount from 10% to 15%. Modeling shows retention jumps from 4.2 to 6.8 months, net LTV positive. | MEDIUM | 87% | approved | OVERDUE |